It’s not often you see the United Nations go viral online. It might not always be newsworthy, but it’s rare for the United Nations to go viral online. BTS, the Korean pop boy band from Korea, made UN history this week. On Monday, they made the United Nations a viral phenomenon. BTS performed and recorded a special version of their latest hit, permission to dance, at the UN headquarters in New York. This is the song you may have heard playing everywhere this summer. Millions of BTS Army fans know the song and follow BTS Army closely every day.
The K-pop group didn’t come to the UN to perform a different version of one of their most popular songs. On Monday, the members delivered a speech as special envoys of Korean President Moon Jaein. The BTS Gang addressed the current challenges facing the world. They talked about climate change and the impact of the coronavirus virus pandemic. Millions of viewers tuned in to listen.
BTS Recordings permission to dance video at the UN
the permission to dance The video BTS recorded in New York City inside the Assembly Hall and outside the UN building surpassed 13 million views on the UN YouTube channel at the time of release. write these lines. That’s well above the few thousand to tens of thousands of views that UN videos get on YouTube. Separately, BTS’ seven-minute speech topped 1.1 million views, with a second clip surpassing 2.5 million views.
On Monday, more than a million people watched the live broadcast. The video scored more than 6.5 million views on Wednesday.
Similarly, an interview that UN Under-Secretary-General for Global Communications Melissa Fleming hosted with President Moon and the group BTS has been viewed nearly 3.7 million times. It’s in this clip that Fleming reveals that BTS recorded the UN theme. permission to dance version of “one o’clock in the morning until the wee hours of Sunday”.
the UN permission to dance The video shows the group singing the iconic song in the Assembly Hall, dancing in the empty aisles and outside the UN building. It’s the same catchy song you know and love, but the unusual setting will have you wondering what it’s all about – see below.
Come for the BTS hit, stay for their UN message
President Moon’s idea of turning to BTS to promote the United Nations’ Sustainable Development Goals (SDGs) is absolutely brilliant. It’s a huge marketing gimmick that has paid off hugely. People who might skip the regular UN assemblies certainly tuned in to see their idols in action, not knowing what they would sing, do or say.
New permission to dance The video comes as a stunning surprise, but it’s only a fraction of what BTS has done to promote the UN during what has easily been one of the toughest years in modern history.
BTS members have spoken out on these issues as part of their SDG talk. K-pop’s K-pop group talked about climate change, the effects of the coronavirus on young people, and vaccinations against COVID-19.
“Of course we got vaccines,” J-hope said, responding to recent speculation. “The vaccination was kind of a ticket to meet our fans who were waiting for us and to be able to stand here in front of you today.”
Addressing the effects of COVID-19, BTS frontman RM said he heard “that teenagers and 20s today are being called the lost generation of Covid. But I think it’s an overstatement to say they’re lost just because the path they’re taking can’t be seen by adult eyes,” he said.
“Instead of ‘lost generation,’ a more appropriate name would be ‘welcome generation,’ because instead of fearing change, this generation says ‘welcome,’ and keeps moving forward,” Jin said.
As proven by the UN YouTube channel, millions of members of the BTS fan army have seen and read these posts. They might have liked this new permission to dance video, but many of them stayed for the rest.
Below are excerpts from BTS’ UN speech and Fleming’s interview.